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Spreading Awareness over the Radio

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Radio JinglesCSISA has collaborated with the District Agriculture Development offices in four districts in Mid and Far West regions of Nepal to produce radio jingles in local languages to spread awareness, among other topics, on the importance of irrigating wheat during tillering and flowering stages in winter. The jingles are being aired six times a day for 20 days by Krishna Shara FM and Dinesh FM, two popular FM radio stations.

More than 80% of farmers in these areas of Nepal irrigate their wheat only once, at the beginning of the season, and lack awareness about the yield benefits of providing a second irrigation to wheat in winter.

The jingles can also be accessed online on CSISA’s YouTube Page